Settings · My Business

Tell us about your business.

Every employee on the team reads this before they start work, so the copy sounds like you, the plans fit your customers, and you stop having to explain your business twice. Skip any field that doesn't apply yet — you can always come back.

Company name

Just the name your customers know you by.

What we do

One paragraph. What you sell, how you sell it, where you operate. Be specific.

Target customer

Who actually pays you. Roles, ages, what's true about them. Saying "everyone" makes the writing generic.

Brand voice

How you sound when you talk to customers. Pick 3-5 adjectives or describe in a sentence.

Key facts (optional)

Anything else worth knowing — founders, locations, what NOT to suggest, hours, pricing, what you don't do.

Brand kit

Every employee uses this on every job — Graphic Designer mints logos in your colors, Copywriter signs emails in your voice, Vibe Coder builds sites with your fonts. Set it once, never re-explain it.

Colors

Hex codes (#RRGGBB). Leave a row blank to skip. Custom labels are optional.

Primary

Your strongest brand color. Used on logos, primary CTAs, hero banners.

primary

Secondary

Supports the primary. Often used in section dividers and secondary buttons.

secondary

Accent

Pop color. Highlights, links, badges.

accent

Neutral

Backgrounds and quiet text — usually the cream or off-white tone.

neutral

Contrast

The high-contrast pole — body copy on the neutral, or text on the primary.

contrast

Heading font

Free-text — we surface this to the AI without trying to load it. e.g. 'Inter', 'Söhne', 'system'.

Body font

The font used for paragraph copy.

Logo URL (optional)

A public URL to your logo. The AI references it when generating decks, headers, social posts.